Ford Slashes 2027 Bronco Sport and Maverick Prices — But There’s a Catch
Ford is getting a jump on its 2027 model-year pricing, and the changes to the Bronco Sport and Maverick lineups tell two very different stories. Both vehicles are cheaper to start, but the reasons behind each price cut, and what buyers actually get for the lower number, are worth understanding before you head to a dealership.
Here's a breakdown of what's changing on both models, which trims benefit the most, and where the fine print matters.
2027 Bronco Sport: Lower Price, Fewer Standard Features
According to order guide information reported by CarsDirect, three of the four Bronco Sport trims see lower MSRPs for 2027. The Big Bend starts at $31,695, a $150 reduction. The Outer Banks drops $160 to $34,985. The Badlands sees the largest cut of the lineup at $505, landing at $36,760. The Heritage trim is the outlier, actually rising $95 to $33,490.
The Catch: Standard Equipment Is Being Removed
The lower prices don't come free. Every 2027 Bronco Sport trim loses Auto Start-Stop technology, the system that shuts off the engine at a stop and restarts it when you lift off the brake. For many drivers, that's actually a welcome change, even though it will likely cause a small dip in overall fuel economy.
Beyond that, the deletions vary by trim. The Big Bend loses its fold-down rear center armrest with cupholders and its heated side mirrors. The Heritage no longer includes heated mirrors as standard. On the Outer Banks, the power-adjustable passenger seat becomes manual, and the auto-dimming rearview mirror is dropped. The Badlands sees the biggest reshuffle: its 8-way power driver's seat becomes a 6-way manual seat, standard dual-zone climate control is gone, and the auto-dimming mirror is removed as well.
2027 Maverick: Bigger Price Cuts, No Feature Losses
The Maverick tells a more straightforward story. Ford is cutting prices on its turbocharged EcoBoost trims by as much as $4,270, and unlike the Bronco Sport, these cuts don't come with any notable reduction in standard equipment.
The entry-level XL holds steady at its current starting price, but it's now hybrid-only, the EcoBoost engine has been removed from that trim entirely. The Lariat loses its EcoBoost option as well. That leaves three ways to get the turbocharged 2.0-liter engine for 2027: the XLT with all-wheel drive, the Lobo, and the Tremor.
Here's how the EcoBoost trims shake out for 2027:
- XLT All-Wheel Drive: $30,745 (the new cheapest path to the EcoBoost engine, since the lower gas trims no longer exist)
- Lobo Standard: $32,155, down $3,775 from $35,930
- Lobo High: $37,155, down $4,270 from $41,425, the largest single cut in the lineup
- Tremor: $37,155, down $3,490 from $40,645
Pricing for the Lariat and a few remaining trims hasn't been confirmed yet. As it stands, no 2027 Maverick starts above $40,000 before destination and options.
Why Is Ford Doing This?
Ford hasn't published an official explanation, but the timing lines up with two other moves in its lineup. The redesigned Ranger, gas-only in the U.S., already covers the segment above the Maverick, and Ford's upcoming Fathom EV pickup is expected to slot in as a new affordable entry point. Repositioning the Maverick's pricing, and pushing more buyers toward the hybrid model, fits a broader restructuring of where each truck sits in the lineup.
Bottom Line: Should You Wait for the 2027 Model Year?
If you're shopping the Bronco Sport, the lower sticker price is real, but check the build sheet carefully. On trims like the Badlands, you may be giving up features, like power seats and dual-zone climate control, that were previously standard, so the effective savings can be smaller than the headline number suggests.
The Maverick is the more clear-cut win. The EcoBoost trims are meaningfully cheaper with no equipment trade-offs, and the hybrid XL remains an affordable, efficient entry point into the lineup. For buyers focused on value, the 2027 Maverick looks like one of the stronger deals in Ford's current truck lineup.
Frequently Asked Questions
Which 2027 Bronco Sport trim gets the biggest price cut?
The Badlands trim sees the largest reduction, dropping $505 to a starting price of $36,760.
Does the Bronco Sport price cut come with any downsides?
Yes. Every trim loses Auto Start-Stop technology, and several trims lose previously standard features like power seats, heated mirrors, or dual-zone climate control.
Can you still get an EcoBoost Ford Maverick XL or Lariat in 2027?
No. Both trims are hybrid-only for 2027. The turbocharged EcoBoost engine is available only on the XLT All-Wheel Drive, Lobo, and Tremor trims.
What is the cheapest way to get a 2027 Maverick with the EcoBoost engine?
The XLT with all-wheel drive, starting at $30,745, is the least expensive EcoBoost-equipped trim for 2027.
Does any 2027 Maverick trim start above $40,000?
No, based on currently confirmed pricing, every 2027 Maverick trim starts below $40,000 before destination and options.
